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Blue Ocean Strategy (BOS) is a business theory created by Renee Mauborgne and Chan Kim of Harvard Business School. In essence, BOS advises that instead of trying to go head-to-head with competitors over an existing market (the red ocean where you’ll waste lots of time and money), you are [...]

Client Spotlight CLINICA JÓIA, cosmetic clinic in the heart of Sliema. Walking in their shoes is literally it. Understanding what they do, what they offer, how they do it, why they do it. That is the only way to really understand their values & approach. This can [...]