Strategy is a BLUE OCEAN
Pug and Peach2020-11-27T13:01:53+02:00Blue Ocean Strategy (BOS) is a business theory created by Renee Mauborgne and Chan Kim of Harvard Business School. In essence, BOS advises that instead of trying to go head-to-head with competitors over an existing market (the red ocean where you’ll waste lots of time and money), you are [...]