Lo and behold, , we are here to call a spade a spade and clarify once and for all the main differences between having your marketing handled in-house or else outsourced.
First and foremost, here’s the main difference. In-house marketing is having the whole marketing process from start to finish handled by a team / individual who is actually making part of the business. On the other hand, outsourcing the marketing aspect to an agency / consultancy means that you are ‘subcontracting’ the marketers to handle your marketing for you. The outsourcing can be of the whole marketing process, part of it or a combination of tasks.
The knee jerk reaction is simple, why would I engage someone outside my own business to handle such an important role? What do they know about what the business needs? When you delve in deep into the subject, it becomes clear that the advantages are endless.
The reality is not black or white sometimes grey is the best way forward.
‘The best way forward is the amalgamation of in-house personnel together with an outsourced marketing consultancy in order to offer guidance and expertise. The contribution towards the long term strategy implementation and execution will be tangible and rich thanks to such a collaboration.’