CLINICA JÓIA, cosmetic clinic in the heart of Sliema.
WALK IN THEIR SHOES
Walking in their shoes is literally it. Understanding what they do, what they offer, how they do it, why they do it. That is the only way to really understand their values & approach. This can be achieved in various ways, but usually, visiting and talking to staff members and actually spending time there is the best way to absorb and understand the surroundings.
ClinicaJóia came with a set of difficulties unique to their niche market; mainly, being restricted by specific regulations bounding medical professionals, the actual sensitive nature of certain treatments and the array of misconceptions and false ideas. These were identified and analysed in order to be able to formulate a strategy which is feasible and effective.
THE IMPORTANCE OF SPREADING CORRECT INFORMATION BOTH ONLINE AND OFFLINE.
PORTRAYING THE UNIQUENESS OF SUCH A SERVICE AND THE REAL SIDE OF THE COSMETIC WORLD
Strategy may sound like the in word which swings in every marketing related sermon. Clearly, this happens because it really is the cheese in the mac and cheese recipe.
This is the fundamental structure which will make the best laid plans flow and deliver. At ClinicaJóia it was actually fun because everyone is opinionated and willing to contribute. Every single thought and comment is considered as an inspiration and guidance. All past efforts were examined thoroughly and when a set of measurable objectives were decided, the hard work commenced.
To cut a long story short we identified TWO pillars which were fundamental for ClinicaJóia.
Testing the waters is crucial to learn about the audience’s responsiveness and preferences.
Content was being created exclusively for them, using real patients.
Posts which are informative have proven to be quite a success and platforms such as Instagram were super to portray treatment results and explanations.
It's all about VALUES
Value is what makes the customers consider you as a provider. Value is what keeps them coming for more. That is why ClinicaJóia is a success story. It’s not about hard selling. It’s about teaching, spreading information, giving time, valuing clients and making it about them. It is what distinguishes them, the sense of belonging that they offer to whoever visits them. This is thanks to the importance they give to knowledge, real knowledge, not the 2 minute google search, wikipedia kind of shenanigans.
We are proud of our work and guidance to such a brand which is beyond skin deep (literally). Visit their socials by clicking on the links below & get in touch with us to start your success story with us too.