What is it?
In the simplest terms, business development can be summarized as the ideas, initia-tives and activities aimed towards making a business better. This usually means more revenue, growth, and increased profitability.
In practice, “biz dev” is a moniker applied to a variety of facets of the business ecosystem – sales, stra-tegic initiatives, business partnerships, market development, business expansion, and marketing – simply because it really encompasses them all.
At Pug&Peach™ we believe that business development involves high level decision-making based on a realistic assessment of all potential changes in your organisation and their impact.