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Strategy is a BLUE OCEAN


Blue Ocean Strategy (BOS) is a business theory created by Renee Mauborgne and Chan Kim of Harvard Business School. In essence, BOS advises that instead of trying to go head-to-head with competitors over an existing market (the red ocean where you’ll waste lots of time and money), you are [...]

Strategy is a BLUE OCEAN2020-11-27T13:01:53+02:00
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